This is a simple step-by-step guide to interviewing your successful clients and turning their stories into powerful testimonials.

These 7 questions are designed to pull out the most compelling parts of their journey - so you can use their words to sell for you.

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Best ways to capture great testimonials:

• Video at a live event gives the most authentic, emotional responses
• Have someone else do the interview - clients open up more when you're not the one asking
• Make this a regular habit in your business. Don't wait - ask for testimonials often </aside>

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Before you start: Do this interview live (in person, on Zoom, or by phone). Written answers are usually weak and generic. A real conversation brings out the emotion and detail that makes a testimonial powerful.

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The 7 Questions

#1: Introduction - Set the Scene

Purpose: Build context so your audience can relate to this person.

Ask these warm-up questions to start the conversation naturally:

• "What's your name?"
• "Where are you based?"
• "What kind of business do you run?" (or: "What do you do?")
• "What stage was your business at when we started working together?"

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Why this matters: Your future clients need to see themselves in this person. The more relatable the background, the more powerful the testimonial. If they think "that sounds like me," you've already won half the battle.

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#2: The Doubt - What Almost Stopped Them

Purpose: Uncover the hesitations they had before buying. These are the same doubts your future clients have right now.

• "Before you decided to work with us, was there anything that made you hesitate or almost say no?"
• "Before you joined [your program name], what was holding you back? What were you worried about?"

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Why this matters: When a successful client admits they had the SAME doubts as your prospect, it removes the prospect's fear. They think: "They were nervous too, but it worked out. Maybe it will work for me."

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